Targeting the 10 Billion USD Market: How DraftKings Scales Its Business Beyond Traditional Sports Betting with DKeX
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Integration of the proprietary exchange DKeX into the existing "Sports & Casino" app infrastructure Managing operational margins through vertical integration and reduced dependence on external technology providers Capitalizing on the market segment for prediction markets with an estimated addressable revenue potential of 10 billion USD Introduction of the proprietary betting exchange DKeX DraftKings (DKNG) announced on June 24 the launch of its in-house prediction betting exchange named DKeX. This platform will be directly integrated...
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