Targeting the $10 Billion Market: Here's how DraftKings Scales its Business Beyond Traditional Sports Betting with DKeX
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Integration of the proprietary exchange DKeX into the existing "Sports & Casino" app infrastructure Managing operational margins through vertical integration and reduced dependence on external technology providers Capitalizing on the market segment for prediction markets with an estimated addressable revenue potential of $10 billion Introduction of the proprietary betting exchange DKeX DraftKings (DKNG) announced on June 24 the launch of its in-house prediction betting exchange named DKeX. This platform will be directly integrated...
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