Tesla: Pricing offensive aims to boost sales in Europe!

Reading Time: 3 minutes
Tesla is launching the next phase of its market strategy in Europe and is making a frontal attack on its competitors with an aggressive pricing offensive. To boost stagnating sales, the electric car pioneer is significantly lowering the entry prices of its bestsellers Model 3 and Model Y and is introducing new "Standard" versions that are priced below 40,000 euros for the first time. With this move, Tesla is deliberately stepping out of the premium comfort zone, targeting the high-volume middle market, and positioning itself as attractively priced...
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