Vita Coco Stock: From Curiosity to Billion-Dollar Market! Coconut Water Conquers the USA

Today, coconut water accounts for $1.2 billion of the estimated $300 billion U.S. soft drink market, offering consumers a drink without added sugar and with " 3.5 times more electrolytes than a leading sports drink ,” according to Mike Kirban, co-founder and Executive Chairman of Vita Coco. Strategic Moves: How Vita Coco is Responding to Tariffs One of the biggest risks for companies right now is tariffs. However, the history of Vita Coco's management's quick response to coconut tariffs deserves immediate attention from investors. Vita...