WhatsApp Launches a Business Initiative: Central Campaigns, AI Features, and new Call Functions
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At this year's Conversations 2025 conference in Miami, WhatsApp – a company of the Meta Group – presented a series of new features that significantly expand the business use of the app. The focus is clearly on efficiency, scalability, and seamless integration into the Meta ecosystem – from centralized advertising campaigns to AI-driven customer support and new opportunities for voice and video calls. Centralized advertising campaigns across WhatsApp, Facebook, and Instagram A key highlight is the ability to manage marketing campaigns directly...
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