Xiaomi Watchlist

tz-plus logo Xiaomi Defies the Memory Crisis with Premium Offensive!

D. Teichgräber
Reading Time: 2 minutes

Xiaomi (HKEX: 1810) has unveiled its new flagship smartphones, Xiaomi 17 and Xiaomi 17 Ultra, at the Mobile World Congress in Barcelona (March 2-5, 2026), as reported by CNBC. With these top models, the Chinese technology company is specifically targeting the premium segment, which is primarily dominated by Apple and Samsung. Despite challenging market conditions, Xiaomi maintains stable pricing: the Xiaomi 17 starts at €999, and the Xiaomi 17 Ultra at €1,499 - the same as the previous model. This is remarkable as the industry is currently...

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