Brilliance in Rough Times: Ulta Beauty, Victoria’s Secret, and American Eagle Outfitters - Beauty, Fashion, and Emotion Drive America's Retail Stocks!
Reading Time: 3 minutes
While many retailers in the US are suffering from high interest rates, political tensions, and a gloomy consumer mood, some brands are demonstrating remarkable resilience. In particular, beauty and lifestyle companies like Ulta Beauty (ULTA), Victoria’s Secret (VSCO) , and American Eagle Outfitters (AEO) are shining with creative concepts, strong brands, and regained momentum. Ulta Beauty has become a prime example of an industry that thrives despite inflation. The recipe for success is called "Masstige” – a clever combination of mass and...
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