Up to €1 billion is set to flow into share buybacks in 2026!
Potential growth drivers like the World Cup are not yet sufficiently reflected in Adidas' stock price!
The share buyback program indicates that management also sees an attractive buying opportunity!
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Adidas (i.) may now be ready for a recovery movement. Following the recent sell-off, preliminary and unaudited record revenue figures for 2025 were reported after trading on January 29, showing a currency-adjusted revenue increase of 13% to €24.811 billion. Additionally, the gross margin was improved by 0.8 percentage points to 51.6%, which likely boosted operating profit by more than €700 million to €2.056 billion. Further growth could come in 2026 through the World Cup, a market recovery in China, and innovations. To share these successes...
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