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Amazon has discontinued the Fire brand after 15 years and launched a true reboot with the new Alexa tablet series. The initial tests are surprisingly positive: The Alexa Tablet 12 Pro is considered the best Android tablet under $1,000. Prices start at $300, the Pro model costs $500, and fully equipped with a keyboard and stylus, it comes to about $800. In contrast, Apple charges at least $1,899 for a comparably anti-glare iPad Pro. I find it remarkable that there is a strategic shift under device chief Panos Panay. Amazon is opening up to the...
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