Amazon Before the Christmas Season! Why the Next Rally Could Already Be in the Cart!

The Christmas business connects Amazon's immense trading platform with Prime, advertising, and increasingly powerful AI-driven product search!
Andreas Wimbauer
A. Wimbauer
Reading Time: 3 minutes

Ahead of the upcoming Christmas season, I am particularly bullish on Amazon (i)(AMZN). The fourth quarter is traditionally the most important trading quarter for the company, and the bar is set high. In the Christmas quarter of 2025, Amazon achieved sales of $213.4 billion, about 12% more than the previous year. At the same time, AWS grew by 24% to $35.6 billion. This year, Amazon should significantly exceed that sales mark, and early data suggests that consumers are still spending money. Prime already provides a taste During the Prime Big Deal...

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