Amazon – the Prime Day becomes a litmus test for the costly AI strategy!

The Prime Day shows for the first time whether "Alexa for Shopping" can actually turn Amazon's AI billions into real additional revenue and higher conversion rates!
Leonid Kulikov
L. Kulikov
Reading Time: 2 minutes

For me, this year's Prime Day (June 23 to 26) is much more than a four-day discount extravaganza – it is the first true test of Amazon's AI offensive. The significance of the event is enormous in any case: According to an Adobe forecast, average daily spending in online retail during the promotional period is expected to be around 84% above the June average. But this time it is about more. Since May, "Alexa for Shopping" has been running as an assistant that not only advises like its predecessor Rufus, but actively takes action: adding products...

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