Apple 

Apple's AI Turnaround: Now or Never – The Company Bets Everything on the Siri Card!

Apple's new Siri strategy with the Google Gemini backbone is the breakthrough the company urgently needed in the AI competition!
Leonid Kulikov
L. Kulikov
Reading Time: 1 minute

I am convinced: Apple's WWDC 2026 will mark a true turning point. After the disappointing AI debut in 2024, the company is now presenting a revamped Siri strategy – internally named Campo – which aims to transform the assistant from a simple voice command tool into a fully-fledged AI platform. Particularly noteworthy is the strategic partnership with Google: Apple employs a Gemini model and even hosts parts of the new Siri on Google servers – a billion-dollar deal that quickly makes Apple competitive but raises privacy concerns. With CoreAI,...

Read this article now with a free account.

Your benefits:

  • Every month, you can read 5 articles from the premium section for free.
  • Monthly 2 trial issues of the Trader newspaper for free.
  • Create a personal watchlist with an overview of news about your stock.
Trader Times
Free account
Here we go!
Image 1Image 2Image 3

Already registered? Log In