Arlo Technologies on the Path to All-Time Highs Thanks to SaaS Transformation
The addressable US market potential is nearly $30 billion
Roth MKM sees an upside potential of over 50% with a price target of $22 (Buy)
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Arlo Technologies (ARLO) is transforming from a pure provider of security cameras to a subscription provider with AI features. I am convinced that this year, new all-time highs could be reached. The home security system Arlo Secure 5, launched in September, accelerates the shift to premium subscriptions. Monetization of the AI subscriptions has been underway since 2018. Since then, paying accounts have more than tenfold increased, and in Q4, the number rose by 63% to around 4.6 million subscribers. The churn rate is about 1.1%. Future...
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