Beauty Giant Ulta Beauty Delivers the Perfect Return! From Lipstick to Luxury Goods to Billion-Dollar Profits!

Andreas Wimbauer
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A. Wimbauer
Reading Time: 2 minutes

Ulta Beauty (ULTA) is currently shining not only on the faces of its customers but especially on the stock market! Despite inflation and macroeconomic concerns, the company has massively strengthened its value proposition in the beauty segment. With exclusive brands, a loyalty program that has grown to 46 million members, and smart investments in digital infrastructure, the stock has gained over 85% in the last year. Analysts still see the valuation with a P/E ratio for 2026 of 26 as attractive and predict a multi-year upward cycle. This optimism...

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