Byrna Technologies Launches First AI Advertising Campaigns
The U.S. is a $250 billion market
Milestone Achieved with Presence in Over 1,000 U.S. Stores
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Byrna Technologies (BYRN) I introduced as an interesting growth story over a year ago in the lead-up to the U.S. presidential elections. Essentially, nothing has changed in that a revenue opportunity of $17.5 billion exists with 250 million adults, assuming only 10% of gun owners and 5% of non-gun owners can be reached due to the increased demand for non-lethal firearm alternatives. I am pleased with the introduction of its own high-margin stores and the success of the first AI marketing campaign, "We Don't Sell Bananas," which has significantly...
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