Deere: From the Field to the Cloud – Smart Farming Offers Enormous Potential!

Deere (i.) has captured my attention with the presentation of its Q3 report. While sales of large equipment weakened by 6%, the construction machinery segment rescued the situation with an 18% increase and impressive pricing power. The management's decision to raise the annual forecast to up to $5.00 billion in such an environment and proclaim this year as the trough of the agricultural cycle is a significant signal of strength. In the agricultural sector, I find the shift and future prospects towards smart farming particularly interesting. For...