A Buying Opportunity After the Price Crash?
Despite delivery delays, tariff pressures, and declining margins, e.l.f. forecasts revenue growth in the mid-double-digit percentage range and healthy long-term earnings growth per share.
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The cosmetics manufacturer e.l.f. Beauty recently experienced a massive price drop that alarmed investors. The trigger was a weaker forecast for the fiscal year 2026, a missed revenue expectation, and, particularly relevant, the uncertainty surrounding US tariffs on Chinese imports. As the company sources a significant portion of its products from China, such a scenario naturally impacts margins. Therefore, the company increased prices by $1 per product starting in August to partially offset costs. Despite this short-term disappointment, a compelling...
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