Escalation as a Business Model – How TKO Is Benefiting from the New Spirit of the Times

Wrestling has always been staged – now it is perfected with data support.
Growth no longer knows any seating limits!
D. Bußmann
Reading Time: 1 minute

Trump's tariff policy escalates – and he is doing exactly what he announced. His approach reflects a part of the current American mindset: confrontation instead of compromise. This very demand for escalation is also catered to by the TKO Group, which effectively holds a monopoly on staged and real combat with its brands WWE and UFC – thereby hitting the pulse of the times. At the same time, TKO is thinking ahead technologically. Board member Mark Shapiro announced plans to invest more in artificial intelligence and data analysis to personalize...

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