Forget AI Stocks! McDonald's Celebrates the Ultimate Stock Market Comeback!

Focus on unbeatable affordability and a digital reward system that magically captivates millions of price-sensitive customers during crises!
Andreas Wimbauer
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A. Wimbauer
Reading Time: 2 minutes

The fast-food queen makes an impressive comeback on the stock market. The surprising global increase in comparable sales by 5.7% in Q4 sends a clear message. People are flocking back to McDonald's (i)(MCD). But what is behind this sudden comeback? A massive driver is the phenomenal loyalty program. The number of active users has exploded worldwide by a staggering 40% to 210 million members. Customers are rewarded for their loyalty with tailored deals and free meals. In inflationary times, a strong price-value ratio is absolutely crucial to attract...

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