Growth Gem from the Cosmetics Sector! e.l.f. Beauty Combines Social Media, Sports & Smart Pricing for Market Power!
Scalable model through social media and shelf space in stores plus leverage from rhode – this should be reliable growth fuel!
3-Year Turbo on Revenue and Profit, Strong Brand Love, and Global Expansion! Here Momentum Meets Moat Character!
Reading Time: 2 minutes
In my opinion, e.l.f. Beauty provides the blueprint for a modern beauty growth story. Accessible prices, clean and vegan product quality, and a social media engine that translates TikTok trends into sales numbers at lightning speed. The brand ecosystem consisting of e.l.f. Cosmetics, e.l.f. Skin, Naturium, and recently Hailey Bieber's rhode feels like a portfolio of viral hit-makers with a clear community DNA. What excites me about the $1 billion acquisition of rhode is the immediate revenue generation. The rollout at Sephora started with a revenue...
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