Headline: DraftKings: Here's why I'm expecting the comeback of the sports betting provider

The valuation is attractive with a P/S ratio of 1.8 and a P/E ratio under 30

Citizens rewards the launch of the prediction platform before the NFL season with a price target of $36 (Outperform)

A. Zehetner 07/09/2026 at 12 PM

Reading Time: 2 minutes

DraftKings (DKNG) is currently one of the most exciting comeback stories for the second half of 2026. Prediction markets are cannibalizing the betting budgets of traditional sports betting and exceeded a total volume of over $50 billion USD in June for the first time. Investor Michael Burry is building long positions in DraftKings in the low $26 range and Flutter Entertainment (FLUT) at $107, anticipating that US authorities will soon take strong action. "Prediction markets exploit a legal loophole that exists in a heavily regulated and heavily...

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