Hims & Hers: The Rebirth of a Growth Story?

Through the official partnership with Novo Nordisk, Hims & Hers eliminates the existential threat of protracted patent lawsuits and transforms its image from an opportunistic imitator to a legitimized market leader.
David Engelhardt
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D. Engelhardt
Reading Time: 2 minutes

The partnership between Hims & Hers and Novo Nordisk marks a turning point in the still young history of the digital health platform. For months, uncertainty about the legal viability of the business model weighed heavily on the stock price. Hims & Hers had greatly benefited from the boom in GLP-1 drugs by relying on so-called "compounding," creating its own mixtures during shortages of the original products. This put them on a direct collision course with pharmaceutical giants, which had repeatedly caused problems, particularly with Novo...

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