KITS Eyecare: Unknown Player in the Growth Market of Eyecare

KITS Eyecare, an online optician retailer, expects significant profit growth over the next three to five years with its disruptive, cost-effective business model.
David Engelhardt
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D. Engelhardt
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KITS Eyecare positions itself as a promising investment in the evolving eyecare market. The biggest opportunity lies in the ongoing digitalization of healthcare and retail. KITS has recognized this and offers glasses, sunglasses, and contact lenses through a user-friendly online platform. This direct sales model reduces costs and provides customers with significant price advantages. The company operates a vertically integrated business model, meaning it covers both sales and often production (e.g. manufacturing lenses in its own lab). Another crucial...

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