Meta: An enormous opportunity for me - Billions of daily users meet AI agents

Meta can spread AI agents across its app universe with 3.64 billion daily active users.
Jefferies sees a potential revenue of 10.8 billion USD annually for Muse - in addition to the strong advertising business.
Jörg Meyer
J. Meyer
Reading Time: 3 minutes

I see the recent pullback in Meta (i) as an opportunity on the long side. AI is already improving the existing advertising business and opening up entirely new revenue streams. However, the biggest competitive advantage for me is the distribution: Meta can make new AI features accessible to billions of people through its existing platforms without having to build a new user base first. 3.64 billion users as a springboard for Muse In September, 3.64 billion people used at least one Meta app daily. Instagram and WhatsApp each reach around three...

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