Nike's Long Road Back to the Top: A Turnaround with Hurdles
The upcoming Air Max Phenomena Snoafer by Nike is causing a lot of buzz and signals a potential success of the hybrid shoe trend aimed at Generation Z.
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Nike's latest quarterly results present a mixed picture: revenue continues to decline, yet earnings expectations have been exceeded and the rate of decline is slowing. A first, subtle sign that the sports giant's turnaround strategy is taking effect. CEO Elliott Hill speaks of a necessary realignment with a focus on differentiated products. The confidence of wholesale partners is growing again and the new product pipeline looks promising. However, the road ahead is still long. Nike must compete against agile rivals like Hoka and On Holding. The...
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