An Investment in Nostalgia and the Future of Entertainment
The success of "Pokémon Go" demonstrates Nintendo's potential in the mobile gaming sector.
The "Super Mario Bros." movie was an international box office hit.
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Nintendo (TSE: 7974) boasts an impressive portfolio of world-renowned brands such as Super Mario, Zelda, and Pokémon. These characters have built a loyal fan base over decades, spanning generations. The sales figures for Nintendo games and consoles are a clear indicator of the strength of these brands. An additional point is that many people who grew up with Nintendo gaming consoles are now of working age and have the purchasing power to rekindle their nostalgia for the brand. This leads to strong and recurring demand for Nintendo products. Furthermore,...
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