Redcare Pharmacy: For me, the forecast upgrade was a buying trigger!

The structural shift towards e-commerce in the pharmacy segment is still in its early stages!
Cross-selling could offer Redcare Pharmacy margin potential!
Marvin Herzberger
M. Herzberger
Reading Time: 2 minutes

Redcare Pharmacy (i.) is on a strong growth path thanks to the digitization of the German healthcare system. The central catalyst for this dynamic is the definitive breakthrough of the e-prescription in the German market. The technological hurdles for online customers have largely disappeared. In particular, the recent extension of the "CardLink" approval until March 2028 creates enormous regulatory certainty. Patients can seamlessly redeem their prescriptions via electronic health card through their smartphones. The success of this smooth customer...

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