RH – a bold brand extension that could elevate the luxury furniture retailer to a significantly larger playing field!

For me, the new collection "RH Estates" is the real story behind the recent numbers. If CEO Gary Friedman is correct, this brand extension will double the addressable market – and that comes with higher prices and better product margins. That's what I like: RH is not growing through discounts, but by moving up to the higher segment. Simply put, RH is not just selling furniture but an entire lifestyle, staged through elaborate galleries and opulent catalogs. The broad introduction of Estates starting in November, which is expected to account for...