Advertising business will significantly benefit from exclusive Amazon Ads partnership
CTV advertising expenditures are expected to rise by 13% to $26.6 billion this year
Roku is expected to achieve profitability by 2026
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Roku (ROKU) is the best-selling TV operating system in the USA, Canada, and Mexico. The important platform business is set to expand through advertising partnerships, subscriptions, and the homescreen. Recent news gives me a positive outlook for new all-time highs. The exclusive integration with Amazon DSP creates the largest verified advertising network in the US streaming market for Connected TV, reaching around 80 million households. Logged-in users on Roku and Fire TV systems can be uniquely identified across devices and targeted accurately...
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