The burger chain's premium strategy pays off: Quality over discount battles, leading to growth!
Shake Shack's focus on affluent guests and premium products proves to be the right strategy in tough times!
With double-digit revenue growth and ambitious expansion plans, Shake Shack is on track to become the leading premium burger chain!
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I am positively surprised by Shake Shack's consistent implementation of its premium strategy and its success. The burger chain impressively demonstrates how one can differentiate itself in a competitive market through quality and premium products. I am particularly convinced that the chain, despite the challenging environment, refrains from discount promotions and instead focuses on premium products like the truffle burger. The expansion with 85 planned new restaurants in 2025 and the goal of 1,500 own locations shows enormous growth potential....
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