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SoFi Technologies (SOFI) (i.) offers its customers an integrated financial platform, combining lending, banking, and technology infrastructure. The idea is simple. A user initially opens a basic checking account for everyday expenses. As the app consciously minimizes the barriers to further services, that same customer later opens a brokerage account or applies for a personal loan. This mechanism significantly reduces the acquisition costs per new product. The fact that usage has now risen to 1.56 products per member demonstrates this efficiency....
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