SoFi Technologies is Maturing! Why I'm Building My First Position at the Current Price Level!

17.1 million members and 26.7 million products show that SoFi's app is increasingly becoming a real financial ecosystem! Cross-selling is growing organically!
Andreas Wimbauer
A. Wimbauer
Reading Time: 2 minutes

I have decided to establish an initial position in SoFi Technologies (i)(SOFI). Not because the stock is risk-free, but because a former fintech promise is increasingly evolving into a profitable financial ecosystem. SoFi was founded in 2011, starting with student loan refinancing. Since Anthony Noto became CEO in 2018, the company has radically broadened its scope. SoFi Money, Invest, and Relay were introduced, Galileo was acquired in 2020, and in 2022 the bank license and Technisys followed. Most recently, SoFi Crypto, the paid SoFi Plus, SoFiUSD,...

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