Spotify could increase subscriber numbers with integration into ChatGPT

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R. Dietenberger
Reading Time: 1 minute

Spotify Technology (SPOT) is, in my opinion, a top beneficiary among the numerous partnerships announced by OpenAI for the integration of apps into ChatGPT. 800 million users of the AI chatbot can now receive direct music suggestions, and especially Spotify premium subscribers can take advantage of personalized recommendations and podcast creation. Such partnerships can better justify price increases while also likely increasing user engagement. Spotify has established a dominant market position in audio streaming. Analyses from Luminate show...

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