Starbucks: Has the turning point been reached? Why the stock is becoming interesting now
Starbucks proves that its brand is strong enough to justify the premium price tag through a superior experience, a feat that not many brands in the fast-casual segment can achieve.
Reading Time: 1 minute
Starbucks' latest quarterly results presented a classic ambivalence scenario: The reported profit fell short of expectations, yet the stock surged in after-hours trading. The key indicator that shifted investor sentiment is the return to positive Same-Store Sales in established locations. After six consecutive quarters of decline, Starbucks recorded a growth of 1%, surpassing analysts' expectations of a slight decline. This is no coincidence, but rather evidence that CEO Brian Niccol's "Back to Starbucks" strategy is taking effect. Investments in...
Read this article now with a free account.
Your benefits:
- Every month, you can read 5 articles from the premium section for free.
- Monthly 2 trial issues of the Trader newspaper for free.
- Create a personal watchlist with an overview of news about your stock.
