The Kroger: The Grocery Oligopolist Transforms into a Data Machine
The stock shows relative strength in a weak overall market and is currently forming right at the crucial resistance zone for a dynamic breakout upward.
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The Kroger (KR) maintains an oligopolistic position as a bastion in the fragmented US grocery retail market. However, the key is no longer just the physical store network, but the established loyalty program, which functions as a gigantic data vacuum, sucking up billions of transaction data daily. Those who can control US consumers' shopping behavior this granularly degrade the traditional grocery business to a physical frontend for a highly profitable, corporate-owned advertising network, where revenues from data sales to large consumer goods...
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