The RealReal: Online Marketplace for Secondhand Luxury Goods Impresses with Profitability Enhancement Plans

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Andreas Zehetner
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A. Zehetner
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The RealReal (REAL) presents itself as a leading online marketplace for secondhand luxury goods and appears to be a new exciting growth story. After a three-day consolidation, I find the setup favorable for new long maneuvers. Resales are becoming more attractive due to both the intact sustainability trend and high retail prices along with import tariffs. While consumer spending is putting pressure on the fashion industry, The RealReal has accelerated growth over several quarters to nearly 18% recently, achieving record revenue and gross merchandise...

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