The beauty giant grows, but between investment drive and margin pressure, the stock seeks its new direction!
Reading Time: 2 minutes
As one of North America's most powerful beauty retailers, Ulta Beauty has demonstrated in recent years that it is more than just a cosmetics store – it is an experiential concept that draws millions of loyal customers back to its locations time and again. The fourth quarter of 2025 impressively confirms this strength: The holiday season performed excellently, fragrances and hair care are booming, new trend brands delight customers, and comparable store sales have multiplied compared to the previous year. CEO Kecia Steelman has clearly set the...
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