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After 2024 and 2025 were marked by upheaval and strategic realignments for Ulta Beauty, 2026 seems poised for sustainable growth. In recent years, Ulta has invested significantly in modernizing its supply chains and optimizing digital platforms. Starting in 2026, these costs are expected to decrease considerably, paving the way for stabilization and potential expansion of operating margins to about 12%. At the same time, the new strategy "Ulta Beauty Unleashed" under CEO Kecia Steelman is already showing initial successes through enhanced in-store...
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