United Rentals: Equipment Rental Company Impresses with Digitalization Strategy!
The specialty rental business delivers a high gross margin of 41.4%
The digitalization strategy will significantly improve customer loyalty
Reading Time: 2 minutes
United Rentals (URI) is likely to reach a new all-time high soon. The company, with 15% market share in North America, is the leading provider of construction equipment and industrial gear. With around 1 million units and a fleet value of approximately 23 billion USD, customers will find a "one-stop shop.” It is positive that the dependency on the cyclical residential construction is low at only 4% of revenue. In contrast, governmental infrastructure programs, the reshoring of supply chains back to the USA, and data center projects are important...
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