AI-driven programmatic advertising offers growth potential!
The advertising market is changing. The targeted use of AI offers new opportunities!
Demand for CTV solutions is likely to increase. If the acceptance of Viant's targeting solutions grows, new partnerships could emerge!
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Digitalization is changing consumer media usage behavior. Companies need to respond by adjusting their advertising to be targeted and audience-specific. Viant Technology Inc. (DSP) has positioned itself in this lucrative market by providing an omnichannel platform that allows advertisers to plan, execute, and measure their campaigns with high precision and efficiency. A major focus of Viant is on Connected TV (CTV), which refers to advertising that people see when they watch TV via apps like Netflix, Hulu, YouTube, or other streaming services on...
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