Why I Find Novo Nordisk More Exciting Than Ever now
The strategy seems more thought-out than it appears at first glance!
More than just a medication is emerging here – a brand is growing!
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In my opinion, Novo Nordisk is absolutely taking the right approach – even if the new strategy initially appears to be a reaction to growing competitive pressure. The partnership with Hims is, in my opinion, a clever move: Ever since the Super Bowl advertisement, Hims has enjoyed a positive brand image and shows how to communicate sensitive health topics in a modern, approachable, and successful manner. Exactly this is what a product like Wegovy needs in order to establish itself in consumers' daily lives. The collaboration gives Novo Nordisk...
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