Why The RealReal Could Continue the “Comeback of the Year” in 2026
Those betting on The RealReal are not just buying a stock, but an option on the future of the luxury market.
Reading Time: 2 minutes
For a long time, The RealReal was seen as a troubled company on the stock market, an enterprise with a great idea (sustainable luxury resale) but weak operational execution. However, the narrative has fundamentally changed. The greatest skepticism about the company always revolved around the high costs associated with manual inspection of items. Yet, the problem has been addressed not with more personnel, but with technology. The AI system "Athena” is no longer an experiment but the engine of profitability. The fact that the system is set to process...
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