Zebra Technologies Impresses with Growth Acceleration and Attractive Valuation

Growth accelerates to 14% to 16% in 2026. Thus, the price-to-sales ratio of 3 and the price-to-earnings ratio of under 19 appear attractive.
TD Cowen raised the price target from 400 to 450 USD (Buy)
Andreas Zehetner
A. Zehetner
Reading Time: 2 minutes

Zebra Technologies (ZBRA) is likely heading towards its multi-year high for several reasons. The company has successfully transformed from a manufacturer of barcode scanners to a comprehensive ecosystem provider for workflow digitization. Over 80% of Fortune 500 companies are part of its customer base. Once large logistics firms or retail chains align their entire warehouse and store processes with Zebra infrastructure, the switching costs to another provider are extremely high. According to studies, three-quarters of all warehouses are still in...

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