Zeta Global: Hunting for Market Share with Athena – Why I Expect the Trend to Continue!

Zeta Global (ZETA) was already presented as one of my favorites among software stocks at the end of August. The company uses customer data and AI to predict purchasing interests and effectively manage marketing campaigns. The new quarterly figures strengthen my conviction: the AI agent Athena is now a concrete growth driver. With it, customers can analyze their data via voice command and implement campaigns faster. In the 3rd quarter, over 50% of the largest customers used Athena monthly, up from just over 40% in the previous quarter. Among the...