Allbirds Reinvents Itself and Suddenly Goes All-In on AI

Allbirds is a US company founded in 2015 that specializes in the development and distribution of shoes and clothing made from natural materials. The brand became known primarily for its minimalist sneakers made from merino wool, eucalyptus fibers, and sugarcane, which combine comfort with a clear commitment to sustainability. The business model is predominantly based on a direct-to-consumer approach, with Allbirds selling its products through its own online store as well as selected brick-and-mortar stores, thus retaining control over branding,...