Allegiant Travel Aims for Billion-Dollar Deal and Shakes Up the US Flight Market

The Allegiant Travel Company is a US-based aviation and tourism group that specializes in budget leisure travel and pursues a clearly focused low-cost business model. Through its airline brand Allegiant Air, the company primarily connects smaller and medium-sized cities in the US with popular vacation destinations such as Las Vegas, Florida, or coastal areas, thus tapping into demand outside major hubs. A central part of the strategy is the combination of affordable flight tickets and high-margin ancillary services such as baggage fees, seat reservations,...