Attack on McDonald's: Wendy's Launches Major Offensive with New Digital Strategy

Wendy's is one of the largest fast-food chains in the USA, headquartered in Dublin, Ohio, and operates as well as licenses several thousand branches worldwide. The company positions itself in the burger segment between traditional fast-food providers and somewhat higher-end quick-service concepts, focusing on fresh, never frozen beef patties as a central quality feature. In addition to its core business with hamburgers, chicken sandwiches, and breakfast offerings, Wendy's generates a significant portion of its revenue from franchise fees and real...