Cashback in Transition: How Ibotta Aims to Conquer the Digital Advertising Business

Ibotta is a U.S.-based cashback company that rewards consumers for their purchases in retail and online shopping. Through the app or browser extension, users receive a cash amount back after purchasing certain products or brands – either by scanning the receipt or linking with customer accounts at participating merchants. Originally focused on grocery retail, Ibotta has significantly expanded its partner network and now counts major names such as Walmart, Target, and Amazon among its collaborators. For retailers, the platform also offers a data-driven...