Figs Accelerates International Expansion in Key Markets

Figs has positioned itself in a segment of the apparel market where functionality and brand loyalty play a crucial role, as the company focuses on medical workwear that conveys a significantly higher value through design, fit, and material quality than traditional scrubs. Particularly striking is how effectively Figs utilizes its community of doctors, nurses, and medical personnel to test new collections and identify trends early, while the direct sales model allows for high margins and fosters close customer relationships. At the same time, the...