Formula 1 and MotoGP: Liberty Media seeks dominance in motorsport
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Liberty Media is a US-based holding company primarily recognized for its investments in entertainment, media, and sports. The company is particularly known for its stakes in Formula 1, which it has controlled since 2017. Furthermore, Liberty Media holds shares in SiriusXM (satellite radio), Live Nation (concert organizer), and other media companies. The corporation is adept at bundling lucrative platforms with high reach and monetizing them in the long term—a model that relies on diversification and growth through brand strength. EU Commission...
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