Gannett Focuses on Local Dominance in the Fragmented US Media Market

Gannett is a US media company whose business model is based on the production and marketing of journalistic content through a widely diversified portfolio of newspapers, digital platforms, and marketing services. The company is particularly known for the nationwide newspaper USA Today and also operates numerous regional media brands in the United States. Strategically, Gannett is undergoing a profound transformation process from traditional print to digital revenue sources, with an increasing focus on subscription models, data-driven marketing,...